Refugee Action:
A case study in charity communications

Your experience and knowledge meant that preparing fundraising appeals was a straight forward job each time. Our supporters responded to the cash appeals really well with the results exceeding our targets on average by 30%.

Sanela Kopic

Head of Individual Giving, Refugee Action

In response to the growing refugee crisis, with increasing numbers of people fleeing the fear and danger of war, and then to increased hostility in the UK around immigration, Refugee Action needed to galvanise public support for refugees arriving in the UK.

I helped develop a communications and call to action framework that would embrace both fundraising and campaigning and make the most of the #RefugeeWelcome campaign.

I then provided the content planning and copy-writing for all Refugee Action’s appeals over 18 months, tying in appeals to Refugee Action’s overall communications strategy.

Overall public income almost tripled.


Overall public income almost tripled

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This is one of my stories. It’s always great to hear yours. How might I help your cause?